Ford Motor Company
Branded Content Integration Built Tough
While branded integration in reality programming is nothing new, a brand fit that is so organic that it actually drives the premise of the show... that's something to celebrate. Tough As Nails is a competition reality show that is literally Built Ford Tough - that promotes hard-working Americans and their trades - through challenges that test their strength, endurance and mental toughness... the same core tenants of Ford Trucks. Behind the scenes, in front of the camera and across all digital platforms, Ford became one of the show's most valuable assets. A tool that empowers the hard working and helps get the hard work done.
